Meet The Team
Team Ignite: Jacob Perrone, Major: Industrial Design, Julie Noens, Graphic Design, and Sakshi Lunwat, Interactive Design
Meet The Client
Hyundai Motor Group Meta America:
New production plant in Bryan County, Georgia.
Design Challenge:
Water Tower Mural
Ideation
Visually my team looked to highlight the industrial nature of the company. We started by gathering inspirational and relevant images to create a moodboard.
Moodboard
Collection of images to highlight key concepts from Hyundai such as environmental concern, industry, and location in mind, while cultivating a desired style.
Developing Our Concept
The development from a rough sketch to a more refined product that incorporates elements of sustainability, industry, and innovation.
Developed palettes
We established these pallets to create depth in our composition while supporting Hyundai's brand identity.
We carefully cross-referenced the available colors to us through TNEMEC, the company Hyundai would use to paint the mural.
At the midpoint, the client had the first opportunity to get a look at our team's work.
For us it was our opportunity to present our ideation development and color compositions and most importantly a chance to get feedback.
Final Design
Top View
We placed our design on location where the water tower will be built.
Isometric
I built a 3D model and rendered different isometric views .
Eastbound View
This is a rendering of an eastbound view of the water tower on I-16, where it is planned to be built.
Westbound View
